There is a fact that no ecommerce site is perfect. Because problems are about to happen even if your ecommerce solution is perfect. By the way, recently, I have read an interesting article on cio. If you are running an ecommerce store, read it to know more. Let’s walk through what I contemplate from the article.
Choosing the wrong ecommerce platform
As you see, your business are faced with a lot of problems if you choose the wrong ecommerce platform. According to Amad Ebrahimi who founded a comparison site named Merchant Maverick, you should consider your requirements, budgets and needs. Take advantage of free trials of ecommerce platforms, especially free ecommerce platforms like Prestashop.
Not making sure your ecommerce site is secure
Website security concerns can make users stop an online purchase. However, a lot of ecommerce sites, especially small sites do not show that users information is safe and that they can trust. According to Flavio Martins from Operations, DigiCert, an SSL digital certificate authority, to make sure your ecommerce site is secure, you need a digital certificate. It offers authenticity of your website as well as an encrypted connection to protect sensitive data of your business and your customers.
Having complicated site navigation
Your customers may leave your site for complicated site navigation. Thus, make sure that navigation intuitive and the number of clicks it requires for them to find what they are looking for is minimized.
Having bad or no search capability
Bad or no search capability can be a huge problem for an ecommerce store. Your customers may be disappointed. Thus, make sure that the search capability of your site is good and quick.
Having poor images
Online shopping is a difficulty for your customers because they have no chances to hold products. Thus, product photos are really great to attract more customers.
Copying the manufacturers descriptions for the products you stock
Using stock product descriptions may be a mistake. The reason is that your ecommerce does not differentiate yourself from the competitions and search engines. Thus, create your own product descriptions.
Having a complicated checkout process
In fact, there will be more shopping cart abandonments if customers find the checkout process confusing. For this reason, remove clicks as many as possible.
Not having a mobile version when building an ecommerce site
More and more people are shopping on mobile devices. Therefore, there is a huge mistake when you do not have a mobile or mobile optimized version of your ecommerce site.
Not caring social media contents
A lot of organizations underestimate the social share buttons even though these buttons are important to make their ecommerce sites easy to access.
Making it hard to contact you
In many cases, customers shopping online want to know how they contact you for some reasons. So make to offer an easy-to-find email address, a phone number for customer service on your website.
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