Do you agree that long-term customers always are most profitable customers?
Yes. This is no doubt. However, for some reasons, you lost your existing customers. Let’s walk through these reasons which should be avoided to have more sales.
There is a huge difference in treating new and current customers
To gain new customers, it is often necessary to offer incentives or discounts. However, it does not mean that you should not do this for existing customers. In fact, they can be angry if their loyalty is not rewarded. Importantly, keeping existing customers is more important than getting new ones.
Price is focused mostly
As a seller, profits can be the most concern. However, if you focus too heavily on price, your existing customers to constantly will be trained to find lower prices. The reason is that there are always providers planning to attract your customers through lower prices.
Do not admit when you are wrong or offer excuses
Your customers do not trust you when you forget admit when you are wrong or sorry. They think that they are not granted. Thus, you should apologize if you are wrong.
Make promises you can not keep
Your customers may ask when you are free to help them. The truth may be “In three days”. However, you may feel that the client will not be unacceptable. Thus, you answer “tomorrow”. Finally, you can not keep the promise. Your customers are unhappy.
Ignore phone calls and emails
You may say that you are inundated with emails and ignore your customers’ emails. However, some emails are extremely important. Phone calls are also important in some cases. Whatever you need to do, you can not ignore people’s attempts to contact you.
It can be said that keeping current customers is crucial to your business because losing them means reducing sales and band.
As an effective tool to help online merchants, Quick Quote Tool Pro from PrestaMonster.com enables to allow the buyers to raise their ideas, ask the seller for quote on pricing or discuss before purchasing. With this tool, buyers find it easy to communicate with the merchant.
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